UK Red’s support will see them feature prominently on the kit worn by the riders taking part in the American adventure this September, a 400-mile ride from the US capital Washington DC to Central Park in the heart of New York City.
The sponsorship rekindles the link between RL Cares and UK Red, who were headline sponsors of the fundraising cycling challenges between 2017 and 2022.
UK Red Managing Director Kevin Walton said: “UK Red are delighted to sponsor the ride and to once again support a charity which does so much good for so many people across our communities.
“Business commitments sadly I won’t be able to take part but having completed five RL Cares rides in the past, including the UK Red Empire State 500 three years ago when we rode from Niagara Falls to New York, I’ll very much be with them in spirit.
“They’re wonderful events: tough at times, usually challenging and always unforgettable. I have great memories of taking part and I wish all the riders the best of luck.”
RL Cares Chief Executive Chris Rostron said: “We’d like to thank Kevin and his team at UK Red for their generous support of the ride, it’s great to have them involved once again.
“Kevin was one of the driving forces behind our first fundraising cycle challenge, the 2017 Ride to Wembley, and since then we’ve raised £200,000 which has enabled us to make a real difference to the lives of thousands of people.”
All proceeds from the ride will enable RL Cares to deliver brain health education programmes to current players and provide dementia support to retired professional players and their families.
The riders on DC2NYC include Rugby League Hall of Fame inductees Adrian Morley and Paul Sculthorpe MBE, who will fly to Washington on Friday September 5 before spending six days in the saddle cycling through five US States en route to Manhattan.
Leeds-based UK Red Security and Fire Systems are one of the UK's leading companies specialising in commercial fire and security systems: for more information on the company’s services please click here
To sponsor Adrian Morley, Paul Sculthorpe or any of the fantastic fundraisers taking part in DC2NYC please click here
DC2NYC is taking place in partnership with principal sponsors Green Central, specialists in energy solutions including solar systems, heat pumps and boilers.